The household appliance industry is one of the industries with relatively mature industrial development in China. Modern household appliance enterprises need to compete with their competitors in the global market environment. While developing and launching highly innovative and relatively low-cost products, they continue to bear various pressures, including the aggressive pricing strategies of competitors, the complexity of product design, relevant regulatory requirements and technological changes. These pressures may force enterprises to reduce profit margins, make products mediocre, make manufacturing processes complicated, and extend the product launch cycle.